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AS Singapore contemplates its 48th birthday and the 90th birthday of the nation's architect this month, there is ample opportunity to reflect on the wealth of advancements that its citizens have made over the last few decades.自存倉 While the country's landscape has been dramatically altered since its founding, its people's inventions have in turn gone on to change the world in the most unexpected and low-key of ways.In the pantheon of groundbreaking local products sit the thumb drive, the MP3 player and capsule speaker - a ball-shaped speaker that produces a quality of sound disproportionately greater than its small size. Alongside them, of course, chug other quietly brilliant innovations that have every chance of changing the world, from solar street lamps with a lifespan of 10 years to endoscopic robots that can remove certain kinds of tumours without surgical cuts.Despite all this, very few Singapore brands tower over their global peers or capture imagination across the world. Our products have a tendency to be routed into obscurity because of shortcomings in marketing savvy or patent enforcement. This is not for lack of support or trying. In July, the Global Innovation Index - on which Singapore is ranked eighth - gave the country high marks for its institutions and infrastructure.And yet, Singapore's eighth place was also five spots lower than its third position in 2012, solely because som迷你倉 of the ranking goalposts had been moved. It was telling that the altered indicators which had caused the drop in ranking - creativity on the Internet, licensing and patents - coincided with the areas in which Singapore has traditionally struggled. It is a figurative reflection of a literal truth in Singapore: hardware is emphasised over software. Innovation here is focused on technical superiority at the expense of the intangibles, such as branding, marketing and aesthetics.There is progress, however. The government has made a conscious effort to combine technology, media and design. By year-end, Singapore will get its first National Design Centre on Middle Road. Up to $2.5 million has been set aside over the next three years for design thinking training.Even so, there is only so much that institutional effort can achieve. The remaining necessary element is an ephemeral one, equal parts whimsy and canniness. Singapore needs to move towards products that consumers want instead of products they merely need - though today's wants can become tomorrow's needs. These products, such as luxury goods and must-have gadgets, tend to have larger competitive moats, are harder to copy and command higher premiums. Such a quality will be hard to teach, define or measure. But if Singapore is to make a name for itself that stands for more than meticulous efficiency, this trait will be increasingly necessary.迷你倉