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Source: Ventura County Star, Calif.新蒲崗迷你倉Aug. 15--Honestly. It's like watching two little kids fight and call each other names.The Pac-12 Networks' squabble with DirecTV has gone on so long and become so acrimonious, the networks' PR department actually pitched a story this week wanting coverage of the advertising campaign it is launching telling people to drop DirecTV so they can watch the Pac-12 Networks.The campaign will be launched on billboards, online and radio. "It's a classic compare campaign that delivers the message to each fan base in a simple and lighthearted way," the pitch said.Well, as long as it's lightheartedIn Los Angeles, you'll see a picture of Roman soldiers with the caption "Trojans on DirecTV" and another picture of USC football players with the caption "Trojans on Pac-12 Networks." Or a picture of bears that says "Bruins on DirecTV" next to a picture of UCLA football players that says "Bruins on Pac-12 Networks."I think what Pacific-12 Conference fans would really like is for the Pac-12 Networks and DirecTV to stop devising ways to discredit the other, and instead sit down and reach a compromise that would allow these channels to seen by DirecTV subscribers.Each side making the other angrier and angrier isn't going to get it done.Good grief. You'd think they were Congress.TALENT COMPETITIONA big deal has been made over Fox hiring tons of talent in order to start up Fox Sports 1 and Fox Sports 2. But ESPN hasn't been sitting idly by either.ESPN has already signed Keith Olbermann and statistical guru Nate Silver, and now columnist Jason Whitlock is reported to be set to return to ESPN after seven years at FoxSports.com. TheBigLead.com reports Whitlock will appear on air and online.ESPN also announced this week it has signed "SportsCenter" anchor Linda Cohn and reporter/host Shannon Spake to contract extensions.MISSING IN ACTIONIf you've got Time Warner Cable, here's what you'll be missing this weekend in sports from CBS:Wyndham Championship PGA Tour golf; Western & Southern Open ATP tennis; and, last but not least, ArenaBowl XXVI, the arena football championship.That's why this dispute won't be resolved at least until the NFL season starts.OTHER NOTESNBC Sports Network's Premier League soccer telecasts begin this weekend with Liverpool-Stoke City at 4:40 a.m. Saturday, followed by Manchester United-Swansea City at 9:30. Incidentally, NBC Sports Network plans to gradually rebrand itself as NBCSN by the time the Winter Olympics start in February. The PGA Championship on CBS averaged a 3.7 big-market rating over the weekend, up 19 percent from last year, despite the absence of Time Warner subscribers in L.A., New York and Dallas. TNT had a 1.2 average, up 50 percent, for the first two rounds."Trojans Live," a USC coaches show featuring football coach Lane Kiffin and men's basketball coach Andy Enfield, will debut on KFWB (980 AM) on Thursday. Produced by Fox Sports West's USC Sports Properties, the show will be hosted by John Jackson and Jordan Moore. Radio play-by-play man Pete Arbogast will also contribute. CBS Sports Network will have AVP Pro Beach Volleyball from Salt Lake City (are there beaches on the lakmini storage?) at 1 p.m. Sunday.ESPN viewers who can't stand Chris Berman will not be cheered by the news that he will announce one of the two opening "Monday Night Football" games -- Houston-San Diego, Sept. 9 -- with Trent Dilfer. Filmmaker Peter Berg is putting together a new 90-second intro for "MNF," which will chronicle memorable moments from the 44-year-old series. ESPN has purchased the Famous Idaho Potato Bowl. Whew, that's a relief.WEEKEND WATCHABLESFRIDAYBASEBALL: Los Angeles Dodgers at Philadelphia, 4 p.m., Prime TicketZack Greinke (10-3, 3.21 ERA) pitches for the Dodgers against Cliff Lee (10-5, 3.18).PRO FOOTBALL: Exhibition, Tampa Bay at New England, 5 p.m., KTTV (Ch. 11)The buzz around Foxborough is on whether or not Tom Brady's knee is OK.PRO FOOTBALL: Exhibition, Oakland at New Orleans, 5 p.m., KTLA (Ch. 5)The Raiders topped the Dallas Cowboys 19-17 last week in their preseason opener.BASEBALL: New York Yankees at Boston, 4 p.m., MLB NetworkThe Yankees have two teams in the American League East between them and the first-place Red Sox.BASEBALL: Houston at Los Angeles Angels, 7 p.m., FS WestJerome Williams (5-8, 4.85) pitches for the Angels against Houston's colorfully named Brad Peacock (1-4, 6.43).SATURDAYSOCCER: Premier League, Stoke City at Liverpool, 4:40 a.m., NBC Sports Network; Manchester United vs. Swansea City, 9:30 a.m., NBC Sports NetworkNBCSN begins its near-saturation coverage of the English Premier League.BASEBALL: Los Angeles Dodgers at Philadelphia, 4 p.m., KCAL (Ch. 9)Six of the Dodgers' next 10 games are on CBS-owned Channel 9, which is bad news if you're a Time Warner Cable subscriber.GYMNASTICS: P&G Championships, 8 p.m., KNBC (Ch. 4) (delayed)In prime time, the U.S. championships, featuring many of the stars from the 2012 London Olympics compete in Hartford, Conn.TRACK AND FIELD: World Championships, 9 and 11:30 a.m., KNBC (Ch. 4)Athletes compete in Moscow with an eye on the 2016 Rio de Janeiro Olympics.YOUTH BASEBALL: Little League World Series, 9 a.m., 3 and 5 p.m., ESPN; noon, KABC (Ch. 7), KEYT (Ch. 3)The 11- and 12-year-olds compete this weekend in South Williamsport, Pa.BASEBALL: Houston at Los Angeles Angels, 6 p.m., FS WestAs disappointing as the Angels have been in the AL West, the Astros are twice as far back.SUNDAYPRO FOOTBALL: Exhibition, Indianapolis at New York Giants, 4 p.m., KTTV (Ch. 11)People would be all over this matchup if it was 2010 and Peyton Manning was still playing for the Colts.BASEBALL: Los Angeles Dodgers at Philadelphia, 10:30 a.m., Prime TicketThis isn't nearly as big a matchup as it used to be. The Phillies are in fourth place in the National League East.BASEBALL: New York Yankees at Boston, 5 p.m., ESPNCC Sabathia (10-10, 4.66) of the Yankees faces Boston's Ryan Dempster (6-8, 4.50).AUTO RACING: NASCAR Pure Michigan 400, 10 a.m., ESPNSprint Cup points leader Jimmie Johnson has wrapped up a spot in the Chase for the championship. Johnson and Matt Kenseth share the series victory lead with four.Copyright: ___ (c)2013 Ventura County Star (Camarillo, Calif.) Visit Ventura County Star (Camarillo, Calif.) at .vcstar.com Distributed by MCT Information Servicesself storage